Market Discovery & Early Product Definition (BlueApps)

🧩 Context

BlueApps wanted to expand beyond news content and explore interactive digital products in the South Pacific market.

🚨 Problem

• Limited app ecosystem for sports fans in Fiji & PNG
• High interest in fantasy gaming, betting, and RMG
• No existing product catered to rugby-heavy markets

🔍 Insights

• Market research showed strong adoption of Fantasy Premier League
• Rugby (Sevens in Fiji, League in PNG) dominated interest
• Users expressed desire for competitive, prediction-based gameplay
• Clear gap for a regionalised fantasy app

💡 Hypothesis

A rugby-first fantasy gaming app tailored to the South Pacific would capture existing user demand and create a new engagement channel.

👨‍💼 My Role