0→1 Feature Driving 20% of Platform Revenue

🧩 Context

Users who joined post-toss had very little time or context to build a competitive team. Behaviour data showed major drop-offs and incomplete team creation.

Link to detailed PRD: Expert Teams PRD

Link to working prototype: Working Prototype

🚨 Problem

• Post-toss users had low team-save %
• Many users picked 6–7 players but abandoned the flow
• Lack of context → indecision → funnel drop-off
• Result: lower contest joins, revenue loss

🔍 Insights

• Behaviour funnels showed clear decision fatigue at player 5/6/7
• Smaller matches had low player recognition → lower confidence
• Tips section engagement showed users were searching for “expert guidance”
• Users wanted a starting point, not an empty slate

💡 Hypothesis